February 24, 2023

Watch: New NAR Ad Spots Show REALTORS® Are ‘Here for it All’

Check out NAR's award-winning “That’s Who We R” campaign, which rolls out brand-new television and radio ads this week. No matter how challenging a transaction gets, REALTORS® are “here for it all,” proclaims the 2023 iteration of the “That’s Who We R” campaign. This ad campaign shows the REALTOR® difference—distinguishing REALTORS® from generic real estate agents—as well as their value and professionalism throughout the buying journey.

What it’s about: A furniture maker is ready to invest in a showroom. His commercial agent uses neighborhood expertise and local contacts to find a storefront that sets the business up for success. The spot also highlights how REALTORS® are passionate community members and volunteers. https://youtu.be/oVbQYMj_oCM 

What it’s about: Empty nesters are ready to say goodbye to their single-family homes in the suburbs. They turn to their trusted agent to bring them closer to their grown daughter and her family in the city. https://youtu.be/AtsydMv2uyw

What it’s about: A city-dwelling couple adopts a four-legged family member, and they quickly realize they need an agent to help them find a home with plenty of room for their growing pup to roam. https://youtu.be/97445l368eI

What it’s about: A food truck owner who dreams of owning a brick-and-mortar bakery learns that one of her customers is a commercial agent. Suddenly, her dreams are within reach. This spot also highlights how REALTORS® are active advocates for housing rights and neighborhood issues. https://youtu.be/CLIg23m-sQs