Today’s consumer have access to more information & tools & are more mobile than ever before which has changed them in many ways. One of the biggest changes is how consumers are affected by marketing and make their business decisions as they are inundated with marketing messages. Additionally, today’s marketplace features consumers spanning several generations. For the real estate agent to succeed, they need to adapt their marketing strategy. Making promotions more targeted, personal & visual and leveraging video & social media.


Timed Outline:
High-end Marketing on a Low-end Budget

Objective 
Today’s consumers have access to more information & tools & are more mobile than ever before. As a result, they have access to powerful real estate apps and websites that can give a false sense that a real estate professional is not needed. One of the biggest changes is how consumers are affected by marketing and make their business decisions as they are inundated with marketing messages. Additionally, today’s marketplace features consumers spanning several generations. For the real estate agent to succeed, they need to adapt their marketing strategy. Making promotions more targeted, personal & visual and leveraging video & social media.

Relevancy: This course is designed to introduce license holder cost effective marketing methods and resources that produce high quality results and provide the best return for their marketing dollars.

Key Goals
1) Consumers and Instant Access
2) Content Creation
3) Social Marketing, Promotions and Advertising