Digital Marketing: Establishing a Social Media Brand
PRESENTED BY:
Hinesville Area Board of REALTORS®
May 1, 2025, 9:00AM – 5:00PM
Instructor: Kim Knapp
8 CE Hours
This education course will earn credit toward the CRS Designation.
Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one social media platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach. Discover what the next step of social media marketing is after mastering the basics.
Upon completing this course, learners should be able to:
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Explain the benefits of having a social media strategy
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Interpret site analytics and engagement to adjust strategy accordingly
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Decide which platforms to focus primary energy on
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Create a practical plan for social media to implement for your business